Interactive Advertising Bureau and PricewaterhouseCoopers LLP announced Internet Advertising Revenues for the third quarter yesterday.
Q3 Internet advertising revenues were approximately $5.5 billion, 5.5% less than the same period last year but 1.7% more than Q2 2009.
In the context of reduced overall ad spending, this means that digital media is capturing a larger piece of marketers’ total advertising spend.
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I have to say these are better advertising figures than I would have expected. There have been many articles written lately re: falling ad-revenues — but it’s eye opening to see that we’re still well ahead of 2006 revenues.
When you compare this data to the rest of the economic landscape, I’d call this ‘extremely bullish’ for online advertising.