[picture via guardian.co.uk Technology Blog]
Presentation, Consumption and Organization of information is constantly on Google’s mind, as was made clear by an enlightening Q & A session with Google CEO Eric Schmidt.
The most illuminating excerpt was in response to a question by by Harvard’s Zachary Seward on what the primary news reader will look like in 5 or 10 years:
Well, that person will be probably on a tablet or a mobile phone, probably the majority of the reading will presumably be online not offline, just because of the scale of it. It’ll be highly personalized, right? So you’ll know who the person is. There’ll be a lot of integration of media — so video, voice, what have you. It’ll be advertising-supported and subscription-supported, so you’ll probably have a mixture. Think of the Kindle as an example. The Kindle is a proto of what this thing could look like. People will carry these things around.
So if you start thinking about that, it becomes pretty obvious what the products need to be: more personalized, much deeper, capable of deeper navigation into a subject. Also, show me the differential. Since you know what you told me yesterday, just tell me what changed today. Don’t repeat everything.
[via Niemanlab.org]
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